Learn While Travel

source : adsoftheworld.com

              People see advertisement everyday. They think nice, good, even bad base on their perspective. However, every advertisement made has an implicit or explicit message. This is a type of print ad. Print advertising is a form of advertising that uses physically printed media to reach potential customers. Print ads were once the standard format for creative advertising. 

         This print advertisement created by Bravo/BBG, Brazil for Casablanca Turismo, within the categories of education, hospitality and tourism. What they provided is "To learn or improve a language while visiting another country, count on Casablanca Turismo, the only partner agency of EF Intercambios in all the State of Ceara". The designer focusing on to give message about learning through the guy reading book, travel at the same time to many amazing places. It attract us want to learn about their language if we want to travel to other country. The reason why the designer make it the ads like that is to captures audience interest, influences their emotional response and inspires them to take action. 

             Slogan that been used is "Experiences Per Minute". Slogan is an advertising tagline or phrase that advertisers create to visually and verbally expresses the importance and benefits of their product. Color scheme that been use in this ads is analogous color. Analogous colors are groups of three colors that are next to each other on the color wheel, such as blue, blue-green and green. They usually match well and create comfortable designs. Advertisement sometimes give us many informations than we can imagine. Creative advertising campaigns are proven to be more effective at getting results.